NBA
Magic star Jonathan Isaac to launch ‘Anti-Woke’ clothing brand UNITUS in August
Zach Wolpin is an NBA and NFL expert who's been betting on the league for over three years now. Wolpin has been a fan of the NBA and has been watching for a decade and a half. He covers the latest news and stories surrounding the league daily. His passion in life is watching sports and being able to share that through his sports writing. He has written about the NBA and other sports leagues through various media outlets over the years like Sir Charles In Charge, G-Men HQ, and TAP into South Plainfield. Before he became an NBA News Writer, Wolpin attended Montclair State University where he graduated in 2021. He studied Sports Media and Writing while in school.
All posts by Zach WolpinUpdated05 Jun 2023
Jonathan Isaac has been extremely unlucky when it comes to injury history in the NBA. He only played 11 games last season and suffered a torn left adductor muscle which required surgery. The 25-year-old missed two full NBA seasons due to a torn ACL. Now, Isaac is set to launch ‘Anti-Woke’ clothing brand UNITUS in August.
He first made headlines back in 2020 as the first NBA player to stand for the national anthem without a Black Lives Matter shirt on. Isaac did not believe that wearing the shirt did not correlate hand in hand with supporting Black lives. That is why he’s launching his own clothing brand with his own unique perspective.
Isaac said UNITUS is a sports and appeal company and he loves the freedom he has. He mentioned how big-time companies look to attack and undermine Christian values, conservative values, and other things of that nature. The freedom is now in his hands to change that with his own clothing brand.
Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned🙃 #WeAreUnitus pic.twitter.com/2TIfkVc6Zt
— Jonathan Isaac (@JJudahIsaac) June 2, 2023
Jonathan Isaac to launch ‘Anti-Woke’ clothing brand UNITUS in August
Isaac has even bigger aspirations for UNITUS beyond a clothing brand. Down the line, he wants to be able to sign athletes across all different sports. He plans to “create a real infrastructure of people who are in the sports world”. The goal is to create a brand that parents will want to spend their hard-earned money on for their children and themselves.
Building the image and brand of UNITUS can help make that happen. Isaac wants to get away from “woke culture” in all aspects of life. Especially sports and fashion culture. Two things that Isaac cares about deeply. He wants to bring people together under the tenants of “God and country”.
His brand UNIUS is set to launch in August 2023.
